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Thursday, Sept. 11, 2025
The Oceana Echo

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Pat's Media Market in Whitehall growing just 3 months in, plans move to old Healthy Pantry

WHITEHALL — He's only run his own store for a few months, but already Pat Armstrong is ready to upsize his business.
Armstrong, who owns and operates Pat's Media Market in downtown Whitehall, will soon move his store to the previous Healthy Pantry (now Healthy Roots) location in the coming weeks, with a goal of an Oct. 2 opening. The opening will include giveaways, drawings and other special events.
He wryly noted that Healthy Roots is located next door to the hallway that houses his store, so in a way, he and the health-food grocery are swapping locations.
Armstrong works in the automotive department at Walmart, but has had a dream of opening a used bookstore going back to his days growing up in Anderson, Indiana in the east central part of the state.
"There were two used bookstores that were within a block of each other, and besides the library, I visited those quite a bit when I was a kid," Armstrong said. "I always thought it'd be cool to have this."
While Armstrong has "dabbled" in selling books online, a conversation with his wife Stephanie one evening spurred him to pursue that dream, and his store opened on Colby Street in Whitehall June 5. The majority of Armstrong's wares are books, but he also sells DVDs, CDs and other physical media - even planning to add VHS tapes.
Most of the available fare are items Armstrong has purchased himself, but he does accept donations of material others do not want anymore if they're in good condition. He's been asked if he buys used books as well, although due to the extremely low prices charged by the store, it's unlikely he'd meet the asking price many have.
"I haven't decided what I'm going to do as far as a buy-sell-trade thing yet," Armstrong said. "That will probably come in the future. I just haven't decided how I'm going to do that yet."
Armstrong said business was strong in both June and July before slowing down somewhat in August, though some of that was because he and his wife went on a week-long vacation during the month. His hours are somewhat irregular right now as he works around his day job - the store is open Mondays through Wednesdays from 5-9 p.m., Thursdays 9-5 and Saturdays from 5-9 p.m. - though once the move is complete, he plans to devote more time to the store and be open full-time hours from Thursdays through Saturdays.
"Being in the same shopping center, where the Aldi is going to open, and right across from the Colby Cafe, hopefully we'll be able to get a lot more walk-in, drive-by traffic," Armstrong said.
He added that he's hoping to sell coffee in the near future and has friends and acquaintances for whom he'll sell some artisanal items once he's in the new storefront. On the media front, vinyl records is an area Armstrong would like to get into.
Many of the additions will take advantage of the new premises' added space. Right now his store is tucked into the hallway of the downtown building and is only 200 square feet, while the old Healthy Pantry location is four times that size.
Three months in, Armstrong's dream is showing no signs of slowing down, and he's excited for 
"It's been very fun," Armstrong said. "I've really enjoyed it."